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Fenty Beauty foundation beside a highlighter compact.

Fenty Beauty · Unclaimed

Room for your shade.

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Rihanna created Fenty Beauty with people whose skin tones had often been difficult to match in mind. Its launch included 40 foundation shades, making that intention tangible at the makeup counter. Foundation sits alongside colour products such as Killawatt highlighter and Gloss Bomb, with a stated emphasis on experimenting and enjoying makeup. The story is as much about who gets considered in product design as it is about the look someone chooses to create.

Independent editorial · Source: Fenty Beauty at LVMH · Checked

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