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Glossier Cloud Paint tube and balm jar against a pink background.

Glossier · Unclaimed

Beauty begins with a conversation.

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Before Glossier launched in 2014, there was Into The Gloss, a beauty website where people shared products, routines and opinions. The brand grew out of those conversations, carrying an emphasis on skin and individual expression into makeup, skincare, body care and fragrance. That origin gives it a different starting point: the bathroom shelf and the person using it. Beauty becomes something to talk about, try and adapt to your own day.

Independent editorial · Source: Glossier story · Checked

The community

Through your lens.

The objects you keep. The moments you make. The stories only you can tell.

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A photograph, a memory, a small discovery. This is where the community’s stories live.

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The conversation

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