Nike · Unclaimed
Every stride starts somewhere.
This page hasn’t been claimed yet. It’s built from public photography and what the community writes here.
Is this your brand? Claim this pageNike’s story began with a handshake between runner Phil Knight and his former coach, Bill Bowerman, in 1964. Their business, Blue Ribbon Sports, initially distributed Japanese running shoes before developing its own footwear. In 1971, a student-designed Swoosh gave that next chapter a visual identity. Behind the familiar mark is a relationship between making and moving: a coach thinking about what athletes need, and a runner finding a way to put those ideas on their feet.
Independent editorial · Source: Nike archives · The Swoosh story · Checked
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